Ford Motor Company outlined plans to invest $80 million in plant improvements, retoooling, and new automation systems at its Kentucky Truck Plant in Louisville, where it manufactures the Ford F-Series pickup trucks, one of its best selling product lines. The investments would spur 350 new jobs there, the automaker indicated.

The goal of the investments is a 15% increase in capacity by 2014 for producing Ford F-250, F-350, F-450 and F-550 Super Duty pickups, as well as Ford Expedition and Lincoln Navigator SUVs.

The $80 million will cover improvements to the overall plant facility, retooling production equipment and systems, and improvements to the automation systems for the body shop and painting shop.

“Customer demand for F-Series Super Duty trucks is growing substantially, and F-Series overall is America’s best-selling truck for 37 years running,” stated Ford’s president for The Americas, Joe Hinrichs. “Building on more than 100 years of manufacturing in Kentucky, we are proud to expand our profitable growth in the region as a result of our leadership in trucks and SUVs.”

The Louisville plant opened in 1969 and now employs about 4,000. The F-Series trucks were first produced in 1999, and the Louisville plant is due to produce the 5 millionth vehicle in that series sometime this year.