Lincoln Electric reports it will be the welding equipment and consumables market’s first manufacturer to add 2D Microsoft® Tag barcodes to its welding products. The codes will appear on the product nameplates of some of Lincoln Electric’s most popular equipment, so that customers can use web-enabled camera phones to collect information on the product, operating tips, and support availability.

Cleveland-based Lincoln Electric designs and manufactures arc welding products, robotic arc welding systems, welding fume control systems, and plasma and oxyfuel cutting equipment, and supplies brazing and soldering alloys.

The Microsoft® Tag codes are two-dimensional barcodes that contain text, URLs, or other data readable by most camera phones. Having the information in place on welding equipment and supplies allows consumers to access information without leaving a distributor’s showroom, or the garage or shop where it’s in use. Users can locate help tips and videos, product specification sheets, and competitive product comparisons, instruction manuals, related articles and company contact information on their web-enabled phones.

Lincoln adds that the new function is ideal for distributor personnel helping customers to access details regarding products on display. It will include Microsoft® Tag codes on some of its most popular machines, including the POWER MIG® 140, 180 and 216 models, as well as the Square Wave TIG 175 and Outback® 145 and Ranger® 225 engine-driven welder/generator machines. Codes will link users to a mobile-ready landing page for each machine.

“Lincoln has always been known as an innovator in the welding equipment business by developing equipment with the latest technology to benefit our customers,” stated Bruce Chantry, the supplier’s welding equipment portfolio manager of welding equipment. “Now, by adopting 2D Tag codes onto the equipment’s nameplate, we’ll provide customers and distributors with a single access point to all the information they need, both pre- and post-sale, to a device they carry in their pocket and can access anywhere, at any time.”

“The past few years have already shown that many consumers are doing online research and now using their mobile devices to aid them in the decision-making process, so Lincoln Electric is getting ahead of the curve by adding a new method for providing information right at their fingertips as they interact with our machines,” Chantry added.

Eventually, Lincoln will implement its 2D code program across all product lines.

To get the Tag Reader mobile app for your phone, visit on your mobile phone browser, or search for ‘Tag Reader’ in the Apple® iTunes® App Store, Android Market® or Blackberry® App World.