Lincoln Electric Holdings SVP – Global Marketing and Automation, Richard J. Seif

Lincoln Electric Holdings Inc. promoted Richard J. Seif from senior vice president, Global Marketing and Product Development, to senior v.p., Global Marketing and Automation. Seif will direct Lincoln’s international product strategy and development programs in its market regions around the world, and will continue to lead global marketing and automation strategy efforts.

Cleveland-based Lincoln Electric designs, develops, and manufactures arc welding products, robotic arc-welding systems, plasma and oxy-fuel cutting equipment, as well as brazing and soldering alloys.

Seif joined Lincoln in 1971 as a technical sales representative. Over 39 years he has held various sales and executive management positions, including vice president, Marketing; president and CEO of Lincoln Electric Canada; and v.p., Sales and Marketing USA. He holds a bachelor's degree in electrical engineering and an MBA in marketing from Michigan State University.